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ESTHER BENET

Head of Communication and PR

After graduating, she started working in the world of journalism for the communication group Recoletos (Expansión y Gaceta Universitaria), but her professional career took a qualitative leap when she joined the Media Office of the Polytechnic University of Catalonia (UPC). For 14 years, her work at the university has been linked to corporate communication, as well as public relations, protocol and event management. She specialises in social media management and planning the design and execution of social media strategies. In 2017, she created Bluverd Comunicació together with the journalist Oriol Gracià.
Bluverd is an agency specializing in 360º degree communication of companies and institutions. Among other projects, she has managed the communication of the fair Litterarum Móra d’Ebre, awarded with the National Culture Prize 2019. He has also developed production tasks in the framework of the competition Grenaches du monde, an international event that in 2018 was held in the region of Terra Alta. Bluverd has also produced the centenary campaign of the Celler Cooperatiu de Gandesa which has been awarded in the 2019 edition of the MOST, International Wine and Cava Festival of the Penedès. On the other hand, the documentary ‘A les fosques’, promoted by Bluverd, has received the Terres de l’Ebre Journalism Prize (awarded by the Col·legi de Periodistes de Catalunya) and has been recognised at the International Film Festival in Catalan.