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Management of Social Media Strategy

Graduate in Advertising and Public Relations and in Market Research Techniques, Mercè has more than 10 years of experience in communication and public relations agencies managing the communication of national and multinational clients from different sectors such as La Sirena, Danone or Unilever, in terms of mass consumption; Novartis in the pharmaceutical sector or RBA in the publishing sector. Initially focused on the press office and public relations, with the rise of social media and digital marketing, she decided to specialize towards this sector. From then, she planned and managed communication plans and positioning in social networks of accounts such as Nestlé Infantil, Laboratorios Ordesa or Alcon. After 11 years in Barcelona, s​​he has settled back in her homeland, Terra Alta, to join the Bluverd Comunicació team, with journalists Esther Benet and Oriol Gracià.